Signature file … AKA, Sig File. Why everyone doesn’t have one and use one is beyond my comprehension. It ain’t brain surgery.
We’re talking a sig file for your emails. It’s really simple. You create a standard (and alternates, if you wish) signature file that is included with every email you send. It should contain basics such as:
- Your name (and title, if a biz sig file)
- Your company name
- Phone numbers – all of them including fax (I know, so 1990s)
- Address of business
- Blog addresses (if you have a blog)
- Company web address
Of course, the above can apply for a personal email sig file or a small business sig file. Modify to fit your situation. Some people I know even scan their signature and include it in the sig file. I’m not a big fan of this practice – simply from a security standpoint and all the crazies out there just looking for an opportunity to steal your identity. But do as you like – it’s your call. Just create a sig file and use it.
Why? Because people will notice the information, probably make a note of it in their contact manager, and just might do business with you one day or be able to find you when they need to at some point in the future. The more you share your sig file, the more others will, too. It’s contagious. And you don’t have to be a brain surgeon to do it.
Until next time.